A good brief is one page long. Here are the five questions we wish every client answered before the first call.
1. What does success look like?
Give us one number or one sentence. More sign-ups, a better price, a calmer support inbox. Everything else follows.
2. Who decides?
Name the person who signs off, and make sure they are in the first meeting.
3. What must not change?
Every brand has something sacred. Tell us early and we will protect it.
The clearest briefs are the shortest ones.
4. What is the real deadline?
Launch dates move. Tell us the date that cannot.
5. What have you tried?
Show us the work you did not like and tell us why. It saves weeks.
